Total Demand Intelligence (TDI) for Fashion Retail and Beyond

AI-poweredDemand Forecastingfused withConsumer Insights

Stock allocation, markdown timing, the new season buy, per SKU, size and store

Every Forecast Ends in a NumberOurs Ends in an InstructionWhich storesWhich sizesHow manyWhen

The three products

TDI tells you how many units to move now, when to mark down, and how many to order for next season, so you can sell more. All three products run on the same demand estimates, which means you stock what will sell, not what sold, for every SKU and size in every store. TDI collects point-of-sale data and returns automated directives into your ERP, WMS or any other open system you run, this store, this SKU, this size, this quantity, ready to action.

Whole business, all season

Right stock, everywhere, all season

TDI Allocate

TDI Allocate sets how many units of each SKU and size each store should hold. A single adjustment can drift out of balance within a few weeks, so TDI corrects it in time, throughout the season.

No new inventory. Just getting more value from the stock you already own.
After it stops selling

Markdowns timed, not guessed

TDI Markdown

TDI Markdown tracks every SKU and size in every store against expected demand. Before sales fall behind, it tells you when to reduce the price and by how much, without giving away margin too early.

Lower discounts. Later markdowns. Only where needed.
Before the season order

Right stock, before next season

TDI Order

TDI Order plans how many units of each SKU and size each store will need next season. Added up, it is the total order. Broken out, it is exactly what each store should receive, and when across the season.

Too many of one size means markdowns. Too few means lost sales. TDI helps get both right.
Your data only knows what it sold. TDI knows what it could have sold, and closes the gap with a plan, how many of each size, in every store, and when.

We invite you to a FREE Demand Intelligence Pilot

1

Two days. We measure the potential upside and plan how many of each SKU size every store needs, and when.

2

You reallocate. SKU sizes move from the stores where they sit unsold into the stores that are short of them.

3

Ten days. We report the actual increase in units sold, and its financial impact, in absolute units against a baseline.

We see 20% to 50% more units soldMeasure it on your own data

One sales extract. No system access, no integration, no personal data.

Talk to us
01 Case study

She wanted it. You didn't have her size.

A customer finds the SKU she wants. Her size is not there. Your staff go looking, in the stockroom, in another store, online. Often she buys nothing anyway. None of it reaches your data, because sales show what was sold, not what was wanted, so the next order repeats last time's quantity and the same size runs out again.

Case study

What happened when one fashion retailer supplied the missing sizes

Units sold before
5,081
Units after reallocation
8,102
Difference
3,021
Increase
59%

A US specialty apparel retailer: 4 SKUs across sizes 0 to 5, 23 stores, one 21-day selling cycle. We identified which sizes each store was missing. The retailer supplied them in full from elsewhere in its network of around 2,000 stores. The units sold. No additional buying was required.

What we see

20% to 50% more units sold

On the SKUs in the pilot. Where you land depends mostly on how much of the right stock is available elsewhere in your network to move.

You don't know what you don't know

Your sales report cannot show a sale that never happened

It records every size you sold. It cannot record the customer who wanted a 12, found none, and left. That is the number your planners have never had.

What it asks of you

Move stock, buy nothing

The units already exist somewhere in your network. The whole result comes from putting them where the demand is.

What the financial upside would be in your business

Your numbers, your margin. Change them.
At 10% more units the level at which the pilot converts $300,000
At 20% more units $600,000
At 30% more units $900,000
At 40% more units $1,200,000
At 50% more units $1,500,000
Your margin figure, applied to units you have already bought. We make no assumption about your prices.
If the size she wanted was not in that store, no forecast of what will be fashionable helps you.
02 TDI difference

Most systems forecast sales. Sales are not demand.

Three things separate this from a forecasting tool, and none of them is about better mathematics.

Sales are not demand

We measure what customers wanted, not only what they got

A sales record can only show what was available to buy. We rebuild the demand that was never recorded, because by then the size had gone.

A style is not a size

We work at the level the customer actually buys

You can forecast a style perfectly and still send the wrong sizes to the wrong stores. Every number we produce is for one SKU, in one size, in one store.

One number is not a plan

You see the whole range, then choose how much to cover

Instead of a single prediction to hit or miss, you get the range of demand that could occur, and you decide how much of it your stock should satisfy.

That combination is Total Demand Intelligence, and it is why we do not hand you a forecast to interpret. We hand you the number of each size to send to each store.
03 The TDI pilot

One file IN. A size list OUT. Nothing else in your business changes.

Four steps, and only two of them are yours. There is no system to replace, no integration to build and no new team to hire. What arrives is a list, this store, this SKU, these sizes, these quantities. After the pilot the same four steps run automatically, into your ERP, WMS or any other open system.

Step 1 · you

Send one extract

SKU, store, date and units sold, at the most granular level you hold, with size as a separate field if your SKU code does not carry it. One file. No system access, no integration, no personal data, no inventory file.

Two business days, no charge.
Step 2 · YieldWise

We find the demand your records never captured

We reconcile the file against totals you already know, then work out, for every SKU, store and size, what would have sold if the size had been on the shelf, not only what did sell while it was there.

No work at your end.
Step 3 · YieldWise

You get the plan, and the upside

How many of each SKU size every store needs and when, as a plain list ready to hand to your allocation team, with the potential upside measured on your own data. If the data will not support a commitment, we say so before you spend anything.

A list in the pilot. Automated after it.
Step 4 · you

You move the stock, we keep measuring

You supply the sizes from wherever you hold them. We keep measuring units sold against the baseline, season after season.

Your operation, our measurement.

Nothing gets replaced

This runs alongside whatever you already use. If your team already produces a forecast, we can build on theirs rather than replace it.

Nothing is hidden

Every recommendation shows the demand estimate behind it, including the stores and sizes where we found nothing wrong.

Nobody is replaced either

Your planners keep the decisions. What changes is that they are working from demand rather than from a sales record that never saw it.

If it does not work, you have spent one file and a reallocation. That is the whole exposure.
04 The pilot terms

We size the opportunity. You decide whether to test it. You pay only if it works.

Every term is agreed in writing before the pilot begins, so there is nothing left to negotiate afterwards. One number decides it, and you owe nothing until it is met.

STEP 1

We size the opportunity

Two business days on your own sales extract. What comes back is the potential upside and the plan, how many of each SKU size every store needs and when.

No charge, and no obligation to go further.
STEP 2

Pilot scope and success criteria

We agree the SKUs and stores, the baseline, and how the result will be judged. Absolute units for each SKU, store and size, against comparable SKUs in the same stores. Any size you cannot supply is excluded, recorded at the time.

Agreed in writing before anything starts.
STEP 3

Conditional purchase order

The trigger, the commercial terms and the term go into one document, signed before you move a single unit. Converting on at least 10% more units sold on the pilot SKUs, set well below what we expect.

Signed, not invoiced.
STEP 4

Ten selling days

You reallocate, moving sizes from the stores where they sit unsold into the stores that are short of them. We measure and report the actual increase in units sold, and its financial impact.

No new inventory. Out-of-stock events reported alongside.
We see 20% to 50% more units sold. The pilot converts at 10%. If we do not reach it, you owe nothing and you keep the analysis.
Don't debate the concept. Measure the opportunity.
05 After the pilot

What happens once the pilot converts

The pilot runs on a few SKUs in a few stores, from one extract, without touching your systems. Converting it turns that into an operating process.

On the 10% trigger

The order converts on its own

Units on the pilot combinations rise by at least 10% and the conditional purchase order converts automatically. The terms were agreed before the pilot began, so there is nothing left to negotiate.

No second approval. No new procurement round.
Across the season

Allocation, markdowns, season order

What the pilot did for a handful of SKUs runs across every store and category you choose, and TDI Markdown and TDI Order run alongside it whenever you want them, so allocation, discounting and the season order all work from the same estimates.

One engine. Three decisions. Nothing bought to prove it.
From then on

It runs on its own schedule

Point-of-sale data reaches TDI on a schedule, and the directives return automatically into your ERP, WMS or any other open system, ready to action. No file handling, no manual step, and no new system for your planners to learn.

Nothing to integrate to prove it. Fully automated to run it.
The pilot proves one product on a few SKUs. What follows is all three, allocation, markdowns and the season order, running on everything you choose to put through them.